Results From JA’s High School Pitch Fest Competition

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Congratulations! Canyon Crest Academy High School teen entrepreneurs won 1st place at the Junior Achievement 2017’s Pitch Fest. Mentored by TurningPoint’s CEO, Ken Schmitt, the team designed and created Coffishake, a portable coffee-shaker that allows you to brew hot coffee or tea on the go.  Hosted for the first time at SDG&E Innovative Center, teen groups had six minutes to pitch their business idea, product, and service to a panel of judges. The students are judged in five categories: ingenuity, marketability, clarity, outstanding individuals and market size.

Hosted for the first time at SDG&E Innovative Center, teen groups had six minutes to pitch their business idea, product, and service to a panel of judges. The students are judged in five categories: ingenuity, marketability, clarity, outstanding individuals and market size.

“This event has been a remarkable learning experience for our team.  It has taught us how to communicate effectively, delegate tasks and most importantly, make sure everyone on our team has a voice,” said Canyon Crest Academy student and CFO of Coffishake, Gaurar Dixit.  “We want to thank our Junior Achievement mentor, Ken Schmitt for providing us with the skills we need to manage our existing company and to understand business, as a whole, throughout this exciting 13-week competition.”

The teams with the best potential to launch a marketable business take home capital funding from PEERS Network. With this money, the teams are responsible for creating and selling a product/service, marketing it to their classmates, family, and neighbors, and carrying the responsibility of managing company finances.

“As a JA mentor for CCA over the last 3 years, I can tell you students are amazed when they realize that starting a business can be a reality, ” said Ken Schmitt, CEO and Founder of Turning Point Executive Search and JA Company Program Mentor for Coffishake, the first place winning company at the 2017 Pitch Fest. “The JA Company program is unique because it goes beyond the textbook and classroom, providing students the opportunity to turn their ideas into real, tangible businesses that generate real money. In my opinion, there is no better way for young adults to learn than by actually doing and experiencing.”

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