Dynamic Disruption Sales & Marketing Summit Brings Out the Best
SAN DIEGO, CALIFORNIA, November 1, 2016 – The second annual Dynamic Disruption Sales & Marketing Summit, hosted by TurningPoint Executive Search, took place on October 27. “We were delighted to sales and marketing leaders from a variety of name-brand and boutique businesses,” said Ken C. Schmitt, Founder & President of TurningPoint Executive Search. “While other events may support sales professionals or the marketing community exclusively, this Summit focused on the need for a cohesive and collaborative interaction between sales and marketing”.
This year’s event focused on innovative sales strategies and creative marketing trends. The agenda included national and local speakers, incorporating proven, cutting-edge strategies, tools and case studies relevant to companies both large and small, private and public, mature and early stage. Keynote Speaker, Linda Bernardi, Author of ProVoke and former Chief Innovation Officer, Cloud and IoT at IBM., addressed the significant changes taking place between buyers and sellers externally. Highlighting the “Dynamic Disruption” theme, the Summit showcased industry leaders from Gimbal, MaxLinear, Teradata Corporation, MERIDIAN, Alteryx, enSilo, Sumo Logic, RevCult, Slyde Handboards and more. The day closed out with basketball Hall of Fame Inductee, and former Sports broadcaster Bill Walton who discussed Overcoming Personal Disruption.
When asked about the genesis of the Summit, Schmitt says, “Back in 2011, as I rebranded my recruiting firm, TurningPoint Executive Search, to focus on placing sales and marketing professionals, I quickly realized there was a lack of resources for these leaders to receive training and professional development. I launched the Sales & Marketing Leadership Alliance (SMLA) to meet this need in Southern California, and the 2015 Sales and Marketing Summit is the next step in fostering this atmosphere of collaboration and more efficient revenue production”.
“I have always been a big believer in the power – and need – to bring sales and marketing professionals together,” says Schmitt. “Too often, companies end up creating a somewhat adversarial relationship with sales on one side, and marketing on the other. The Sales and Marketing Summit helps break down these walls, allowing these two integral parts of the company to come together and learn from one another, ultimately making the individuals and their respective businesses more productive”.