TurningPoint Executive Search Releases Talent Summary Report – The Increasing Demand for Marketing Talent
SAN DIEGO, CALIFORNIA, March 24, 2015 – As a follow up to their successful Q4 report, TurningPoint Executive Search recently released its latest report on hiring in Southern California. “Each quarter, we review the latest trends in hiring, career development and job search, identifying areas of unusual activity or change” says Ken Schmitt, Founder and President of TurningPoint Executive Search and the Sales Leadership Alliance. “Over the past 9-12 months, we have seen a surge in hiring among marketing professionals across industries, company sizes and structures.” Schmitt goes on to say that his firm has seen a 300% increase in marketing hires in Q1, compared to the same time in 2014. “In years past, it was relatively easy to determine where marketing stopped and sales started, making it easier to maintain a strong salesforce, while diluting the marketing team. However, in today’s highly collaborative, user-generated, content-heavy world, those lines are no longer clearly defined, requiring companies to build a more cohesive and robust marketing and sales team.”
While there are a number of factors contributing to this trend, Schmitt sees the primary reason as a rebuilding of the marketing teams that were so heavily impacted during the Great Recession. “Between 2007 and 2013, many companies decreased their marketing staff by 50-75%, and in some cases, they were completely outsourced, leaving behind a Marketing Coordinator or Manager to oversee the management of these outside resources” Schmitt proclaims. With the incredible rise of social media and mobile as platforms for developing and broadcasting a company’s brand, more and more companies are now looking to rehire their internal marketing team.
While a number of correlations were uncovered in the report, including compensation and title trends, one of the most interesting was the fact that average tenure among marketing professionals drops dramatically among Gen Y as compared to Baby Boomers and Gen X. “While the Bureau of Labor Statistics states that the average tenure of all employees is 4.4 years, our research showed that among those marketing professionals with 5-10 years of total experience, the average tenure is just over 2 years.” Schmitt explains. “Compare this to the average tenure among those marketing professionals with 25+ years of experience – 4.0 years – and you begin to see a different mindset among today’s up and coming marketing leaders.”