Can you still chat with a CEO?
Everyone wants to speak to “the person in charge.” But is that possible anymore? Full schedules, spam filters, executive assistant gatekeepers, and the fact that no one checks voicemail anymore make connecting with the CEO or higher-ups more challenging than ever before… unless you’re willing to put in the work
In order to provide relevant and real-time content for our audience, we like to connect with other business owners and leaders to discuss what they are seeing and experience in the marketplace. A very important conversation… assuming you can get ahold of anyone.
We decided to track the results of our Q4 outreach. Here’s what we learned… A strategically targeted email campaign comprised of thoughtful questions as well as some free and relevant collateral, partnered with some good old fashioned persistence yields great results!
A strategically targeted email campaign combined with some good old fashioned persistence